DIGITAL MARKETING DONE FOR YOU
Ads converting effortlessly. Emails driving daily revenue.
Silk masters your marketing to grow the profits of your wellness and lifestyle brand.
We have worked with
We’re not your regular marketing agency, we’re the Anti-Agency.
At Silk Digital, we do things differently. No one-size-fits-all strategies. No jargon.
Just a passionate partner who’s here to help your business grow with ads and emails that actually work. This means you’re getting:
Drive ready-to-buy customers to your store with social media ads that feel like you wrote them yourself—on-brand and impossible to ignore!
Email flows designed to turn your audience into customers and keep them coming back for more! Weekly newsletters that engage, build trust, and never feel ‘spammy.’
A clear, no-nonsense plan to hit your profit targets with social media ads and email marketing—so you’ll never find yourself wondering, “where is my money going?”
Now, Picture This in a Few Short Months…
- Your inbox is buzzing with sales notifications.
- Your social media ads are running smoothly, attracting customers who are ready to buy.
- Your emails are turning first-time buyers into loyal repeat customers, all while giving you the space to focus on scaling your business.
- Revenue is growing steadily, and you know exactly what’s working and why.
- Your ads and emails finally feel like you—on-brand, attention-grabbing, and driving results.
That’s what we deliver through our marketing built just for you.
Where We Make Magic Happen:
Client Success Stories
Fit & Folly
Fit & Folly, a women’s activewear brand, came to us frustrated with inconsistent results. Their ads weren’t converting, and their emails weren’t driving revenue.
Here’s how we turned things around:
- Email Flows that nurtured new leads and re-engaged past customers.
- Ad Creative that better reflected their brand and connected with their audience.
- Data-driven optimisations that boosted conversions and increased average order values.
The results?
- 63% increase in revenue
- Higher average order values
- Consistent, predictable growth
“Our sales have grown by 63% since trusting Silk Digital with our ads and emails.”
– Nicole
Less Mess Maddie
Known for their premium cleaning service, Less Mess Maddie aimed to reach an audience that valued quality.
Founder Maddie literally hit the streets to find customers, but ended up wasting thousands of dollars on Meta ads that never reached the right people.
Seeking back end support, and reducing wasted resources, they brought Silk Digital on board in 2022, entrusting us with organic social media content and paid advertising.
The results were nearly instant.
The results were nearly instant. Through strategic ads and a trustworthy social media presence, we took Less Mess Maddie to the 7-figure revenue mark in 2023 — a milestone they had not expected for years.
“Silk Digital took us from 6-figures to 7-figures, a milestone we expected to take years.”
– Maddie
At Silk Digital, everything is built by us just for you.
Your brand, your audience, your goals. Here’s our formula to build something that builds your business:
Most agencies handle the technical setup and leave the creative to you. Not here. We guide you through every step of the creative process:
- Custom video scripts and mood boards for your shoots.
- Step-by-step filming guidance (what to shoot, how, and where).
Then we bring it all together—editing, designing, and creating social media ads and emails that are not just polished, but unmistakably you.
We don’t do generic, boring, or robotic.
Our ad and email copy are personal, authentic, and designed to connect with your audience in a way that makes them think, “Wow, this is exactly what I need!”
Planning a big sale or launch? We’ll help you:
- Map out the plan.
- Create offers that hit the mark.
- Avoid what doesn’t work (we’ve seen it all).
With years of experience, we know how to make your promotions stand out and deliver serious results.
Those once-a-month meetings that most agencies offer? Not here. At Silk, we stay connected—whether it’s brainstorming your next campaign over Zoom, catching up on how your business is tracking, or meeting in person when we can.
Regular check-ins = better communication = better results.
(And yes, we love a good chat!)
This means BIG things for you, just like…
- Social media ads and emails that actually work. We’re talking real orders, loyal customers, and steady revenue—day after day.
- A focus on return customers. No more wasting money on one-and-done buyers. We’ll help you attract customers who love your brand, spend more, and keep coming back for more.
- No more “great one month, slow the next” chaos. Your social media ads and emails are there to keep the momentum going - getting attention from the right people and bringing in consistent sales.
- We handle the creative, the messaging, and the tech so you can spend your time where it counts—launching new products, connecting with customers, or finally catching your breath.
Email Marketing Paid Advertsing Digital Strategy Packages:
At Silk Digital, we don’t just throw ads out into the world and hope for the best—we create campaigns that actually connect. By blending strategy, creativity, and a deep understanding of what makes people buy, we design and implement social media ads that hit the right audience at the right time, turning clicks into customers.
- Dive deep into your brand strategy
- Build out a full-funnel campaign
- Build on-brand visual and design creative
- Ongoing optimisations to continually improve your results
- Regular and ongoing strategy sessions
Email marketing is your secret weapon for turning casual browsers into loyal customers—and we make sure it works hard for your business. At Silk Digital, we handle everything, from ideation and writing the copy to designing and scheduling your emails. Every message feels intentional and impactful.
- Automated email flows from welcome sequences to abandoned cart reminders
- Weekly campaign emails
- Pop-ups to grow your list
- Creating and brainstorming all your email topics & messaging
- Uploading, segmentation & audience management
- Regular and ongoing strategy sessions
When social media ads and emails work together, your marketing becomes a well-oiled machine—delivering results you can count on.
They stop feeling like separate pieces and start working as a seamless system—helping your audience discover, connect with, and stay loyal to your brand.
- Includes everything in the social media paid advertising & email marketing packages
- Everything’s connected. Your ads bring in new eyes, your emails build the relationship
- With ads and emails working together, we’re building long-term customer relationships that turn one-time buyers into loyal fans
- One expert handling it all from pulling insights on multiple platforms and building out result-driven strategies. No disconnect or handling multiple people
I'm Sam
I’ve introduced creative social media departments into marketing agencies.
I’ve worked with some of Australia’s biggest names in fashion and wellness, and gotten my hands on rising brands of all kinds.
What sets me apart? I don’t just focus on what looks good—I’m obsessed with why people connect with brands and come back to buy. With an eye for aesthetics and a deep understanding of buyer psychology, I create social media ads and emails that don’t just work—they feel like you.
Silk Digital was born to do things differently. No more big agencies where you’re shuffled between teams, and no more cookie-cutter freelancers who slap together the same generic campaigns for every client. When you work with me, your social media ads and emails will feel personal, on-brand, and designed to actually convert.
I’m a perfectionist (in the best way). It has to look incredible, but it also has to work. I’ll obsess over every detail—from the visuals to the messaging—to make sure your marketing campaigns hit the mark.
Frequently Asked Questions
What makes Silk Digital different from other agencies?
At Silk Digital, we believe in building genuine, long-term partnerships. We only partner with brands we are truly aligned with and passionate about, ensuring every collaboration is meaningful.
You’ll work 1:1 with us, meaning your brand gets the dedicated attention it deserves.
Our approach combines creative-first strategies with data-driven insights and consumer behaviour principles, creating campaigns that not only deliver results but also build iconic, lasting brands. We care deeply about our clients’ success and treat your growth like our own.
What kind of results can I expect?
We don’t promise specific results—any agency that does is a red flag for us. Instead, we focus on building sustainable, long-term growth through continuous testing, optimisation, and strategic adjustments.
While results vary, our clients typically see improvements in engagement, conversions, retention, and revenue over time. Our goal is to create scalable campaigns that build trust, attract loyal customers, and drive meaningful growth month after month.
What is the minimum ad spend for ads?
We recommend that eCommerce brands spend a minimum of $3,000 per month to ensure there’s enough data to optimise campaigns effectively and drive results.
This allows us to run tests, optimise continuously, and scale as performance improves.
What platforms do you use?
We primarily run ads through Meta (Facebook and Instagram) and manage email marketing with Klaviyo.
For communication, we use email, and we leverage Google Analytics to ensure all efforts are aligned and trackable.
If you’re looking to expand your advertising reach, we can also work with you on campaigns for TikTok and Pinterest.
What level of involvement do I need?
We take care of most of the work, but your collaboration is key to achieving the best results.
We’ll start with a kickoff call to align on goals, brand vision, and audience insights.
You’ll need to provide your marketing plan (if you need support with this, we can discuss options).
We also require imagery and video content—but don’t worry, we support you with concepts, script ideation, and editing existing content.
Before going live, you’ll review and approve all ads and emails to ensure everything aligns with your brand. We work best with brands that are engaged and collaborative to make sure the final outcome reflects our shared vision. Additionally, we’ll meet for monthly strategy sessions to review progress and plan future campaigns.
How long will it take to see results?
Marketing takes time to yield sustainable results. While you might see early signs of improvement—such as increased engagement—within the first few weeks, meaningful growth typically takes 3-6 months. We focus on building momentum over time with ongoing testing, optimizations, and strategy adjustments.
Can you manage everything, or do I need an internal team?
We offer end-to-end management of your Meta ads and email marketing. However, we work best when collaborating closely with your team to align our campaigns with your broader business goals. If you have an internal team, we’ll ensure our efforts complement their work seamlessly.
What happens if the campaigns don’t perform as expected?
Marketing success isn’t always immediate, and not every campaign will be a home run right away. That’s why we closely monitor and optimise every campaign, adjusting strategies based on performance data.
At Silk Digital, we only partner with brands where we truly believe success is attainable. From the outset, we set reasonable expectations and maintain full transparency throughout our collaboration. Our monthly strategy sessions ensure we stay agile, aligned with your goals, and continuously work towards improved results over time.
Do I own the ad accounts and email lists?
Yes! You retain full ownership of your ad accounts and email lists. We work within your accounts to build and manage campaigns, ensuring everything is yours if you decide to make changes in the future.
Dial In
Let Silk become your strategic marketing partner.
Dial in with our director Sam to see how you can use multi-channel marketing to grow the profits of your wellness and lifestyle brand.
Here’s how to get things moving:
Book a call with Sam to discuss your business, goals, and challenges. This is where we determine if Silk Digital is the perfect fit to help you grow.
If we’re aligned, we’ll dive into your accounts to conduct an in-depth audit. From there, we’ll create a custom plan and strategy specific to your brand and goals.
We’ll walk you through your personalised strategy, showing you where we see the potential for growth and how to achieve it. When you’re ready to move forward, we’ll get started with onboarding and setup.
