EMAIL FOR FASHION, BEAUTY & WELLNESS BRANDS
Email that grows with the brand you’re building.
So your brand feels consistent everywhere it shows up.
Email marketing isn’t optional, it’s your most powerful marketing channel.
Ads bring them in, but email is what turns that traffic into sales.
Klaviyo picks up where your ads leave off, keeping your brand front of mind and your customers coming back.
Meanwhile...
Out of sight, out of mind – without regular emails, your brand becomes forgettable fast.
You’re spending money to get people to your site using ads… then letting them leave without a follow-up.
Without emails guiding the journey, every sale feels like starting from scratch.
Email isn’t a backup plan, it’s the glue that holds your marketing together. The channel that turns interest into action, browsers into buyers, and one-time orders into repeat customers.
Every audience that needs to be reached is.
Your Klaviyo account is set up properly, fully connected to your website and Meta ads, with no missed steps or gaps.
We don’t do surface-level setups, we look at the full picture of your brand and where email fits into it.
We build segments, set up automated flows, and run ongoing campaigns that drive revenue every week.
It’s completely hands-off for you we bring the creative ideas, write the copy, design the emails, and hit send.
Every campaign is built to feel like your brand, not a generic template.
From there, we optimise.
We test, tweak, and improve performance, so your email revenue grows, and so do your results.
And we do it all with a style-first, brand-aligned approach.
You get a partner who understands your brand and knows how to make email actually work.
- Feels aligned with your brand
- Converts your website visitors into repeat buyer
- Gives you time back, without sacrificing results
- Is handled end-to-end by someone who gets it
- Builds a stronger, loyal community
At Silk Digital, email isn’t just another service.
The brands we work with don’t just ‘do’ email.
They grow because of it.
What You Get (Without Doing It Yourself)
- An email plan so you’re not stuck with coming up with ideas
- Flows that turn first-time customers into repeat ones
- Campaigns that sound like your brand and drive results
- Ongoing testing and insights so we know what’s working, what’s not, and where to focus next
TRUSTED BY
Client Success Stories
Client Spotlight
“Working with Silk Digital has been one of the best decisions we've made for our brand.”
As a small business, finding a digital agency that gets your vision and actually delivers results isn’t easy, but the team at Silk nailed it. They’re strategic, transparent, and genuinely invested in the growth of our brand. From Meta ads to creative direction and everything in between, they’ve taken the pressure off so we can focus on what we do best. Our results have spoken for themselves and more importantly, Sam felt like a true extension of our team from day one. Highly recommend to any eCom brand ready to scale the right way.
– Natalie, Founder of Dad Dressed Me
“Our sales have grown by 63% since trusting Silk Digital with our ads and emails.”
Fit & Folly, a women’s boutique in Shepparton with brands like Frank Green and Lorna Jane, mostly relied on in-store sales. In 2021, they partnered with Silk Digital to maximise digital channels. With the Iconic Package, conversion rates and average order values increased, and personalised content creation workshops refined their social media presence.
– Nicole, Fit and folly
“Silk Digital took us from 6-figures to 7-figures, a milestone we expected to take years.”
Founder Maddie of Less Mess Maddie, initially wasted thousands on ineffective Meta ads. Seeking back end support, and reducing wasted resources, they brought Silk Digital on board in 2022. The results were nearly instant. With strategic ads and a trustworthy online presence, revenue hit 7 figures in 2023.
– Maddie, less mess maddie
Real results from real strategy.
→ 36%+ of total revenue from email alone
→ 18% conversion from abandoned carts
→ Sales from welcome emails within 24 hours
→ Campaigns outperforming ads and organic combined
Silk Digital Email Designs
What we do for you
Email sequences built to convert from first purchase to repeat order.
Strategy, copy, design, and setup fully managed in Klaviyo, with ongoing updates as your brand grows.
Regular emails that keep your brand top of mind and drive sales.
We plan the topics, write the copy, design the email, and send it all done for you.
Timely messages sent straight to your customer’s mobile.
Synced with your email strategy to support launches and boost conversions without feeling spammy.
You Don’t Need Another Agency.
You Need a Partner Who Gets Your Brand.
You’ve built a strong brand with loyal customers but your email marketing?
It’s either on autopilot or half-finished in Klaviyo.
You don’t need another agency sending strategy decks you’ll never use.
Or a freelancer who vanishes after week one.
You need someone who treats your brand like their own and knows how to drive sales without losing your voice.
This isn’t ‘set and forget.’
I’m in it with you writing, designing, and optimising so your emails actually do something.
Strategic. Intentional. On-brand.
Emails that look good and perform.
We put your brand in the spotlight.
Here’s how we work together.
We audit your emails and map a plan based on your brand goals
We write, design, create and schedule everything.
We refine and scale what’s working so your email grows with your brand.
Frequently Asked Questions
What brands do you work with?
At Silk Digital we partner best with Shopify-based eCommerce brands using Klaviyo who want email to become a consistent revenue channel, not just a “set it and forget it” tool.
It’s ideal for solo founders or small teams who are already juggling product, marketing, and operations, and want someone to own email properly rather than squeezing it in between everything else.
If you’re on Shopify and using (or ready to use) Klaviyo, you’re in the right place.
What do I actually need to do as the client?
Your role is to provide:
Access to your Shopify and Klaviyo accounts
Brand context (voice, values, non-negotiables, existing content)
Timely feedback when approvals or decisions are needed
From there, Silk Digital leads your email channel end to end strategy, planning, copy, flow builds, optimisation, and execution.
You won’t be expected to figure out what to send, write emails, build flows, or manage the backend. Your role is to stay focused on running the business, while email is handled properly in the background.
That said, we work best in a collaborative, ongoing partnership. Regular strategy and planning sessions ensure email stays aligned with your wider business goals, launches, and priorities and continues to evolve as your brand grows.
Can you just set up the flows for me?
In some cases, yes, but it’s not where the biggest impact happens.
While flow setup is often part of the work, email performs best when it’s actively managed, refined, and supported with campaigns over time. That’s why I prioritise ongoing partnerships over one-off builds.
Flows create the foundation. Ongoing strategy is what actually drives growth.
How do you make sure the emails don’t feel generic or “templated”?
Everything starts with a brand-led email strategy.
Before anything is written or built, I take the time to deeply understand your brand your voice, values, customer experience, and how you want to show up in your customers’ inboxes. This gives me absolute clarity on how to represent your brand so your emails feel aligned, intentional, and unmistakably you.
Every email is written specifically for your brand, your products, and your customers using your Shopify data and Klaviyo insights to guide decisions. The goal is for your emails to feel like something you’d send yourself… just clearer, more strategic, and more effective.
If an email doesn’t feel aligned with your brand voice or customer experience, it doesn’t get sent. Your emails should feel like a natural extension of your store.
I’ve tried email before and it didn’t work, why would this be different?
Most email “fails” because it’s treated as a checklist task instead of a revenue system.
Flows get built, campaigns get sent randomly, and nothing is connected to the customer journey. This approach starts with how your customers actually buy, then builds email to support that behaviour from first touch to repeat purchase.
It’s less about sending more emails, and more about sending the right ones at the right moment.
How long will it take to see results?
Marketing takes time to yield sustainable results. While you might see early signs of improvement such as increased engagement within the first few weeks, meaningful growth typically takes 3-6 months. We focus on building momentum over time with ongoing testing, optimisations, and strategy adjustments.
I’m a small brand is it too early for email marketing?
In most cases, no it’s actually the right time.
Email works best when it’s set up before things get busy. If you’re already driving traffic, making sales, or planning to scale ads, email ensures those efforts don’t go to waste.
You don’t need a huge list or complex systems. A clear foundation, strong flows, and thoughtful strategy will outperform a large list with no direction every time.
What happens if the campaigns don’t perform as expected?
Every campaign has a clear purpose and believe it or not, not every email is meant to drive sales in the same way. Some campaigns are designed to convert, others to support a launch, warm your audience, or test messaging.
If a campaign doesn’t perform as expected, we review the data, look at what it’s telling us, and adjust. That might mean refining the message, timing, segmentation, or how the campaign fits into your wider email strategy.
Email is a long-term channel. If you’re looking for overnight results or quick spikes, we’re probably not the right partner. The focus is building an email program that gets stronger and more effective over time not chasing one-off wins.
What if my Klaviyo account already exists but isn’t set up properly?
That’s common and fixable.
If you already have Klaviyo in place, we’ll audit what’s there, clean up anything that’s causing friction, and rebuild or refine where needed. You don’t need to start from scratch.
Will everything be built inside my own Klaviyo account?
Always.
All flows, campaigns, and data live inside your Klaviyo account, connected directly to your Shopify store. You retain full ownership and visibility at all times nothing is built externally or locked behind systems you don’t control.
What is the process of working with Silk Digital?
Silk Digital doesn’t just “do email.” We lead your email channel.
Most agencies and freelancers focus on execution building flows, sending campaigns, then moving on. Silk Digital takes ownership of the strategy and the execution, so email is always working in line with your brand, business goals, and customer journey.
We work exclusively with Shopify and Klaviyo, inside your account, and prioritise ongoing partnerships over one-off builds. That means email isn’t treated as a checklist task it’s a living system that’s reviewed, refined, and improved over time.
You won’t get templates, junior account managers, or generic copy. You get a brand-led approach, clear strategy, and someone who understands your business and evolves email as you grow.
If you’re looking for quick fixes or set-and-forget builds, we’re not the right fit. If you want email handled properly long-term and with intention that’s where Silk Digital fits.
How is Silk Digital different from other agencies or freelancers?
Silk Digital doesn’t just “do email.” We lead your email channel.
Instead of one-off builds or surface-level execution, Silk Digital owns both the strategy and delivery so email is always aligned with your brand, business goals, and customer journey.
We work exclusively with Shopify and Klaviyo platforms, inside your account, and prioritise ongoing partnerships.
If you want email handled properly, long-term and with intention, that’s where Silk Digital fits.
Where is Silk Digital based?
Silk Digital is based in Melbourne, Australia, and all work is done in-house.
Nothing is outsourced offshore. Your account isn’t handed to VAs, junior staff, or overseas freelancers. When you work with Silk Digital, you’re paying to work directly with me, the person leading your strategy, writing your emails, and managing your Klaviyo account.
This ensures consistency, quality, and a deep understanding of your brand. It also means clearer communication, faster decision-making, and a level of care that’s hard to maintain in large or outsourced agency models.
If working directly with the person responsible for your email marketing matters to you, Silk Digital is the right fit.
Let’s make email your most profitable channel.
And give you the freedom to stop thinking about it.
