Fit & Folly
INDUSTRY: FASHION
PACKAGE: ICONIC
PLATFORMS: ADS & EMAILS
The Results
Fit & Folly's sales grew 63% after using Silk for ads and emails.
Email marketing is now one of their top three strategies driving sales growth.
Increased their conversion rate and average order value while growing their social media channels.
Why Fit & Folly came to us:
Fit & Folly is a women’s boutique in Shepparton, housing recognisable labels like Frank Green and Lorna Jane.
Before working with Silk, the brand had the foundations of a successful ecommerce brand, with enticing stock and a digital presence set up for online sales — but most of their business came from off the street. With potential to maximise their digital channels, Fit & Folly partnered with Silk Digital in 2021.
Through the Iconic Package, we increased the store’s conversion rates and average order values, while hosting personalised content creation workshops to help the team refine their social media presence.
“Our sales have grown by 63% since trusting Silk Digital with our ads and emails.”
NICOLE
FOUNDER & DIRECTOR
The details on how they got there:
Before working together, what was happening in your business? How were paid ads and email marketing implemented?
“Before working with Silk, we had a very ad-hoc approach to social media. We had no paid ads, just boosted posts on Facebook — which I now realise was far from what we needed to do. Email marketing was hit and miss. As much as we tried, we were inconsistent in both the delivery and appearance of emails, not to mention the time it took to put them together. Ultimately, I realised how important social media and email marketing were to our business, but we didn’t have the time to invest, or the polish to make our ideas look as good as they should.”
What shifts have you experienced in both life and business since we began working together?
“Since bringing Silk into our email marketing and paid ads, we have seen significant increases in online traffic. Our sales have grown by 63% since we started working together on ads and emails. Email marketing has become one of our top three marketing strategies driving this growth.”
Were there any pleasant surprises about working together?
“Working with Silk is like having my very own marketing guru in my corner, saving me time and energy while giving great advice.
Sam has so many good ideas. Every month she shares a report that not only provides analytics, but also gives us fresh ideas (even if they take us months to implement). Sam helps me plan, rather than just do, while showing us how to adapt when marketing platforms change. She has also helped us with filming Reels and capturing content. If we don’t get it right, we keep trying with Sam’s advice, and we can see the difference it makes.
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Dial In
Let Silk become your strategic marketing partner.
Dial in with our director Sam to see how you can use multi-channel marketing to grow the profits of your wellness and lifestyle brand.
