Less Mess Maddie
INDUSTRY: SERVICES
PACKAGE: CUSTOM
PLATFORMS: SOCIAL MEDIA & ADS
The Results
We took Less Mess Maddie from 6-figures to 7 figures and doubled their turnover.
Saw almost instant results through strategic ads and a trustworthy social media presence.
Went from printing and handing out flyers to not having to think about their advertising at all.
Why did Less Mess Maddie came to us:
Known for their premium cleaning service, Less Mess Maddie aimed to reach an audience that valued quality.
Founder Maddie literally hit the streets to find customers, but ended up wasting thousands of dollars on Meta ads that never reached the right people.
Seeking back end support, and reducing wasted resources, they brought Silk Digital on board in 2022, entrusting us with organic social media content and paid advertising.
The results were nearly instant. Through strategic ads and a trustworthy social media presence, we took Less Mess Maddie to the 7-figure revenue mark in 2023 — a milestone they had not expected for years.
“Silk Digital took us from 6-figures to 7-figures, a milestone we expected to take years.”
MADDIE
FOUNDER & DIRECTOR
The details on how they got there:
Before working together, what was happening in your business? How were paid ads and email marketing implemented?
“Before working with Silk Digital, I wasted hours of time watching YouTube videos to learn the back end of Meta ads. I wasted thousands of dollars across multiple platforms running paid ads that weren’t reaching anyone. I printed flyers and walked for days, hand delivering them across south east Melbourne. What I was missing was education and someone who cared about my business and its success.”
What shifts have you experienced in both life and business since we began working together?
“We doubled our turnover in 2023. Silk Digital took us from 6-figures to 7-figures, a milestone we expected to take years.
Now our advertising is covered. We meet once a month so I can approve ads Sam has set up for me. Outside of that, I do not have to think about advertising anymore. If an idea pops into my head, I shoot Sam a text, and she actions it instantly. There is power in outsourcing. It allows you to focus on other areas of your business that need you more, and areas you are better at.”
Were there any pleasant surprises about working together?
“I could not put a figure on the amount of time Sam has saved me. Her four year uni degree, hours of design time on Canva, hours thinking up captions on Trello, and hours on the back end of Meta. All I can say is thank god for Sam and Silk Digital.”
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